Adoreum ignites a new partnership with Rolls-Royce Motor Cars and Anyhoe Park.
Following our engagement with Rolls-Royce Motor Cars at the beginning of 2016, we have been working to introduce synergistic partnerships and key influencers that are aligned with the quintessentially British ultra-luxury brand and support their objective to change perceptions. The partnership with Aynhoe Park is perfect in its positioning marrying heritage with contemporary, modern values. We brought together Rolls-Royce Motor Cars and Aynhoe Park to create an unforgettable overnight stay to celebrate the Spirit of Rolls-Royce and the coming together of key influencers at the 17th century stately home – a place where the extraordinary happens every day providing a perfect opportunity to fully immerse the influencers in the Rolls-Royce brand and produce some fantastic content. Our guests were chauffeur driven from London and the Cotswolds in a fleet of Rolls-Royce Black Badge Wraiths, Ghost and Dawns to the estate where they were welcomed to the house by the dedicated butlers for afternoon tea in the stunning grounds of the house. A champagne reception on the front lawn kicked of the magical evening, guests then entered the Orangery for a welcome speech and stunning seven course dinner served by Brett Grahame and his team from the Ledbury. Guests spent the remainder of the night dancing in the underground club and enjoying the whiskey salon. A traditional Aynhoe breakfast awaited guests in the morning, the perfect way to end an enchanting stay before departing for home. We provided an invaluable event for Rolls-Royce Motor Cars that ensured direct access to a powerful group of influencers, associated brand exposure and social media content. This was an excellent launch to what we know will be a great and long-lasting partnership for both brands.