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Ten lessons with Anya Hindmarch

This month’s Thought Leadership breakfast was held at the stunning Anya Hindmarch store on Bond Street.

Unfortunately, Anya was unwell so Kate Southworth, the Communications Executive Director kindly hosted us and was able to share with us Anya’s 10 key lessons to success.

  • As you leave the office at night, fire yourself
  • Choose people you want to have for dinner as investors
  • Hire EQ over IQ
  • Creative visualisation works
  • Cash is king
  • Don’t be afraid to export
  • A Support club helps, find fellow entrepreneurs
  • Be yourself; the other places are taken (Oscar Wylde)
  • If you are happy your children will be happy
  • Find a way to relax

Anya founded her business in London in 1987 and has since grown into a global brand that has over 45 stores – including flagships in New York, London, Tokyo and LA – and is stocked in many of the world’s best retail stores, from Barney’s in New York to Lane Crawford in Shanghai.

The first accessories designer to hold an on-schedule London Fashion Week show, Anya Hindmarch shows have become renowned for their production and creativity. Highlights include models emerging from within a giant space-age Amphitheatre, an architectural mountain scape that took models and the audience on a journey through old Norse folklore and most recently an artful suburban house covered in anaglypta wallpaper which ended with the roof raising to reveal a giant disco ball. In addition, the collections are showcased within seasonal pop-ups. These have included global Sticker shops, an Anya Hindmarch ‘Service Station’, the first retail installation to be housed in the Selfridges London car park, which then travelled to Korea, Tokyo and LA and a series of giant pixel pop ups across China, Hong Kong and Japan.

Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. The launch of Stickershop shaped a global cult of leather stickers, allowing customers to create their own personal artwork. Taking an obsession with craftsmanship and personalisation a step further, Anya Hindmarch launched the Build a Bag concept in May 2017. The ultimate expression of our obsession with customisation, the Build a Bag concept unlocks hundreds of different combinations making each bag as unique as their owner. There are also six Anya Hindmarch Bespoke stores, where customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. Part of an on-going commitment to reconnect the craftsman and the customer, each bespoke piece is – as Anya says – about ‘having your name on something, rather than mine’.

A passionate advocate of British design and arts, Anya is also a UK Trade Ambassador, a Non-Executive Director of the British Fashion Council and a trustee of both the Royal Academy of Arts and the Design Museum. In 2017 Anya Hindmarch was awarded a CBE in recognition for her contribution to the British fashion industry and has recently received three prestigious Accessory Designer of the Year awards; a British Fashion Award, an Elle Style Award and a Glamour Women of the Year award.

A special thank you to Monique and the store team for hosting us so graciously and for the special gift vouchers.

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