Consultancy

Each year, Adoreum undertake a small number of premium consultancy projects where we believe our expertise and audiences are aligned with you and your business objectives.

In particular, we excel at the launch of new venues, services and / or products that are of interest to the discerning and affluent audience within our network. We do this across a wide range of industries and disciplines to consistently inform and strengthen our understanding of today’s consumer.

Services include but are not limited to:

Research projects

e.g. viability studies, consumer studies

LAUNCH EXPERTISE

e.g. event management and audience provision

Business Development

e.g. bespoke acceleration schemes

Event Management

e.g. VVIC experiences, content curation

Sponsorship Services

Content Creation

CLIENTS

MTV STAYING ALIVE FOUNDATION

Brief

Adoreum has been retained to support the Foundation’s activity across multiple verticals, namely, high-level donor engagement; awareness generation; corporate partnership introductions; general network growth.

Delivery

Adoreum has worked with the Foundation over the long-term to develop relationships on their behalf with prospective supporters at various levels. We have created intimate and engaging platforms to introduce prospective ‘Global Champions’, i.e. high and ultra-high net worth philanthropists for the Foundation to manage and cultivate.

Result

Adoreum introduced a drinks sponsor for the Foundation’s main fundraising event in 2013, as well as multiple auction prize partners. We continually work on the cultivation of long-term partnerships with a view to securing sponsorship with ample lead time for all event activity. Adoreum also introduced a series of influencers that we felt would have a strong interest in the Foundation’s work and add value through their networks. These relationships have now been passed over and it is an initiative we continue to harness. Furthermore high-level prospective donors were directly introduced to the Foundation’s principals for them to grow these relationships over time.

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Bombardier

Brief

Adoreum was tasked with reinforcing Bombardier’s key messages and raising awareness among targeted prospects, to enhance its profile and maintain its position as the market leader in business aviation.

Delivery

Adoreum produced a series of 19 events to engage with qualified and relevant prospects, putting Bombardier directly in contact with its target audience.

Result

Adoreum produced a series of 19 events to engage with qualified and relevant prospects, putting Bombardier directly in contact with its target audience.

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Herve Leger

Brief

Adoreum was engaged to drive new traffic into its flagship UK store in Knightsbridge, London, by creating a dynamic environment for the target audience .

Delivery

Adoreum organised an in-store event on International Women’s Day, 8 March 2012, which was co-hosted by Adoreum and Christine Gibson of Credit Suisse.

Complementary brand partners were secured by Adoreum to participate, including InParlour; Miller Harris; La Diosa; and Crumbs and Doilies. Mary Fellowes, Vogue editor and professional stylist, was also on hand to advise and interact with guests.

Result

150 invited guests attended, the majority as first-time visitors to the store, creating a vibrant atmosphere and allowing for meaningful ‘one-on-one’ interaction between the client and its new audience.
Dresses were sold on the day and there was significant repeat spend in the following days from this new audience. All of the participating brands benefitted from the introduction of new prospects.

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Isabella Blow Foundation

Brief

To support the Isabella Blow Foundation in their joint venture with Somerset House, ahead of the Exhibition launch in November 2013, and deliver a dinner to honour Isabella’s legacy and raise funds for the Foundation. In addition, our brief was to conceptualise and deliver a strategy for future global charity fundraising platforms and a capsule collection tour in key cities around the globe.
The Isabella Blow Foundation was set up in 2012 by The Hon. Daphne Guinness and seeks to honour the memory of Isabella Blow, support aspiring art and fashion students and to facilitate further research in the fields of depression and mental health. Trustees of the Foundation include Lady Amanda Harlech, Shaun Leane, Lucy Birley, Julia Delves Broughton and Nick Knight.

Delivery

Adoreum negotiated the contract between Somerset House and the Foundation to ensure all parties’ objectives were fulfilled. Additionally, we supported on the Exhibition VIP private view at Somerset House by sourcing a car partner for VIPs, securing preferential rates from suppliers and managing those relationships in the lead up to the event.

We planned and delivered the private fundraising dinner, which took place in the Ballroom at Claridge’s, following the VIP launch of the exhibition at Somerset House. We helped to secure sponsorship (both product and cash), sourced auction items, managed all third party suppliers and on-site event execution.

Result

The private dinner at Claridge’s was a huge success with 200 VIP guests, fantastic honkytonk entertainment, moving speeches from Daphne Guinness and Philip Treacy and over £100k raised through the Paddle 8 silent and live auction.

Our next focus for the Foundation will be touring a capsule collection of the exhibition to the Far East and West Coast of America, and producing an annual fundraising event to celebrate the work of the charity.

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Love or Nothing Baby

Brief

Adoreum was engaged by LONB to assist them with connecting with influencers, brand ambassadors and potential customers.

Delivery

Influencers were introduced via direct introductions and key potential customers were engaged through a number of different activations including: private events and dinner.

Result

These two programs have resulted in increased brand exposure, Increased engagement and sales for LONB.

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Unicef

Brief

As part of our CEO Marcus Watson’s role as UK Advisory Board and Committee Member to UNICEF, Adoreum were honored to be involved in this year’s UNICEF Halloween Ball.

Delivery

Adoreum facilitated the introduction between this year’s venue, Aynhoe Park and UNICEF. Adoreum also helped to organize the event, secure performers, auction prizes and bring guests to the event.

Result

The UNICEF Halloween Ball was a great success, having raised over £300,000 pounds for children affected by war-torn Syria and Myanmar.

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Vale Do Lobo

Brief

Having launch back in 1964, Vale do Lobo is one of the most established resort developments in the world.

We were briefed to develop a ‘stand out’ advertising campaign dedicated to the UK market in support of the developer’s London based sales team.

Delivery

In contrast to many of today’s residential resort developments, Vale do Lobo exists and has a long standing reputation for excellence not to mention over 1000 properties sold.

Taking the opportunity to use existing owners as our ambassadors, we invited three owners and their families to take part in a shoot with fashion photographer Jonathan Glynn-Smith at Vale do Lobo.

Result

The shoot produced a fabulous portfolio of images, which once retouched we used to create a nationwide advertising campaign featuring the owners.
As expected, the owners acted as referral ambassadors and become the focus of a PR campaign, resulting in significant media coverage.

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One Hundred Years

Brief

Adoreum was engaged by One Hundred Years to provide advisory services pre-launch and to implement a marketing and sales strategy to attract qualified prospects and therefore increase membership numbers.

Delivery

Adoreum worked side-by-side with senior US management on OHY’s sales strategy for 18 months and also created a suite of new marketing collateral, including sales brochures and information packs, prior to launch.

A complete marketing campaign was delivered that included the identification of strategic partners and potential networking events.

Result

The marketing collateral had an immediate impact, with a newly created monogram positioning OHY as a luxury lifestyle brand. Adoreum’s advice on communications enabled the US client to articulate its message in a manner more in keeping with the UK and European market.

With the brand positioning and communication correct, Adoreum was able to supply direct introductions to founder members.

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Moncrief

Brief

Adoreum was engaged by Moncrief to develop impactful strategic alliances to promote the brand; open up distribution channels with commercial partners worldwide and directly introduce new clientele.

Delivery

Adoreum began by compiling a list of potential ambassadors to approach for a long-term affiliation with Moncrief. They included appropriate influencers and brand partners who Adoreum believed could actively promote the brand in the right circles.

We created a number of small events with specific audience demographics and organised one to one meetings with major retail groups.

Result

Distribution was successfully secured with Harrods and Net-a-Porter, putting Moncrief in a prime position to pursue conversations with other notable retailers and distributors in London and overseas.

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Kofler & Kompanie

Brief

Adoreum was charged with launching Kofler & Kompanie in the UK and exposing the UK market to its Pret A Diner pop-up dining concept by uncovering appropriate sponsorship opportunities and staging new events.

Delivery

Adoreum introduced Kofler & Kompanie to key industry players, which afforded them tender opportunities at the best London venues and saw them secured as caterers for a number of events.

In advance of the Pret A Diner launch, Adoreum introduced a range of potential brand partners.

Result

Adoreum introduced Kofler & Kompanie to key industry players, which afforded them tender opportunities at the best London venues and saw them secured as caterers for a number of events.

In advance of the Pret A Diner launch, Adoreum introduced a range of potential brand partners.

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Lakes by Yoo

Brief

The Lakes engaged Adoreum to help with two elements fundamental to its business development – marketing and sales. First, Adoreum was briefed to overhaul the existing marketing assets by designing new communication tools that would drive a fresh marketing campaign, also devised by Adoreum.

Secondly, to grow sales, Adoreum was asked to directly connect the development’s sales team with targeted prospects.

Delivery

New marketing collateral, including website and brochure, was designed and delivered. A photographic shoot with award-winning photographer Jonathan Glynn-Smith, in collaboration with Tommy Hilfiger, further developed the lifestyle angle that underpinned the new marketing tools. A new blog feature, together with social media platforms, enhanced The Lakes’ new website’s reach.

To showcase the new look, Adoreum produced an impactful advertising campaign for national media titles to coincide with events in London and at The Lakes, to which carefully selected prospects were invited.

Result

The new website had an immediate impact, with web views increasing by 100%. Combined with the other effective marketing tools provided, there was a dramatic effect on sales with the lead conversion into buyers doubling over a short period of time.
10 months following instruction, the overall sales performance rose from £15m to £32m.

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The Arts Club

Brief

Adoreum was engaged to advise on the concept and theming of the club; to help with its fundraising; and oversee new membership sales, specifically targeting individuals with interests in the Arts.

Delivery

Adoreum advised on the initial identity and plan for the club, before raising the finance and introducing key management partners. A unique series of events and members benefits were also developed, designed to attract the right audience and position the club appropriately.

Crucially, Adoreum engaged in a membership drive to channel the right type and profile of members to the club.

Result

The membership drive resulted in over 400 new members, delivering an affluent and artistic audience to the club. Since its opening in 2011, The Arts Club has firmly established itself as one of the most prestigious and exclusive members clubs in London.

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Olympic Soiree

Brief

Adoreum was engaged by a Cantonese billionaire to create a private VIP party on the opening weekend of the London Summer Olympics 2012.

Delivery

We negotiated exclusive usage of an art gallery in the heart of London where we invited some of the worlds most notable businessmen, celebrities and dignitaries.

Result

This event not only allowed us to celebrate the Olympics but showcased many of our clients including Kofler & Kompanie, an internationally renowned caterer, and the creative talent of Hamish Jenkinson, winner of the h.Club100 award for the “Most original and influential people in the UK creative and media industries”.

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Roberto Cavalli

Brief

Adoreum was engaged by Roberto Cavalli to introduce the fashion label to a new audience of prospective customers, around an in-store event.

Delivery

Adoreum organised and managed an in-store event for 80 qualified prospects, the generation of which was shared between Adoreum and the co-host of note.

Result

The event produced both sales on the night and in the weeks following.

Additionally, direct contact was initiated between the brand and the guests, with a view to maintaining relationships long-term and building customer brand loyalty.

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