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Adoreum was engaged by Moncrief to develop impactful strategic alliances to promote the brand; open up distribution channels with commercial partners worldwide and directly introduce new clientele.


Adoreum began by compiling a list of potential ambassadors to approach for a long-term affiliation with Moncrief. They included appropriate influencers and brand partners who Adoreum believed could actively promote the brand in the right circles.

We created a number of small events with specific audience demographics and organised one to one meetings with major retail groups.


Distribution was successfully secured with Harrods and Net-a-Porter, putting Moncrief in a prime position to pursue conversations with other notable retailers and distributors in London and overseas.