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MTV Staying Alive Foundation


Adoreum has been retained to support the Foundation’s activity across multiple verticals, namely, high-level donor engagement; awareness generation; corporate partnership introductions; general network growth.


Adoreum has worked with the Foundation over the long-term to develop relationships on their behalf with prospective supporters at various levels. We have created intimate and engaging platforms to introduce prospective ‘Global Champions’, i.e. high and ultra-high net worth philanthropists for the Foundation to manage and cultivate.


Adoreum introduced a drinks sponsor for the Foundation’s main fundraising event in 2013, as well as multiple auction prize partners. We continually work on the cultivation of long-term partnerships with a view to securing sponsorship with ample lead time for all event activity. Adoreum also introduced a series of influencers that we felt would have a strong interest in the Foundation’s work and add value through their networks.

These relationships have now been passed over and it is an initiative we continue to harness. Furthermore high-level prospective donors were directly introduced to the Foundation’s principals for them to grow these relationships over time.