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Adoreum was engaged by One Hundred Years to provide advisory services pre-launch and to implement a marketing and sales strategy to attract qualified prospects and therefore increase membership numbers.


Adoreum worked side-by-side with senior US management on OHY’s sales strategy for 18 months and also created a suite of new marketing collateral, including sales brochures and information packs, prior to launch.

A complete marketing campaign was delivered that included the identification of strategic partners and potential networking events.


The marketing collateral had an immediate impact, with a newly created monogram positioning OHY as a luxury lifestyle brand. Adoreum’s advice on communications enabled the US client to articulate its message in a manner more in keeping with the UK and European market.

With the brand positioning and communication correct, Adoreum was able to supply direct introductions to founder members.