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Adoreum was engaged to advise on the concept and theming of the club; to help with its fundraising; and oversee new membership sales, specifically targeting individuals with interests in the Arts.


Adoreum advised on the initial identity and plan for the club, before raising the finance and introducing key management partners. A unique series of events and members benefits were also developed, designed to attract the right audience and position the club appropriately.

Crucially, Adoreum engaged in a membership drive to channel the right type and profile of members to the club.


The membership drive resulted in over 400 new members, delivering an affluent and artistic audience to the club. Since its opening in 2011, The Arts Club has firmly established itself as one of the most prestigious and exclusive members clubs in London.