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Having launch back in 1964, Vale do Lobo is one of the most established resort developments in the world.

We were briefed to develop a ‘stand out’ advertising campaign dedicated to the UK market in support of the developer’s London based sales team.


In contrast to many of today’s residential resort developments, Vale do Lobo exists and has a long standing reputation for excellence not to mention over 1000 properties sold.

Taking the opportunity to use existing owners as our ambassadors, we invited three owners and their families to take part in a shoot with fashion photographer Jonathan Glynn-Smith at Vale do Lobo.


The shoot produced a fabulous portfolio of images, which once retouched we used to create a nationwide advertising campaign featuring the owners.

As expected, the owners acted as referral ambassadors and become the focus of a PR campaign, resulting in significant media coverage.